MARKETING-MANAGEMENT

The marketing-management program is designed for men and women preparing for careers in accounting, marketing, management, retail merchandising, advertising, or sales. The three options offered in this program—Accounting, Management, and Marketing—provide general knowledge, yet are specialized to allow the graduate to readily adapt to a chosen career. The dynamics of business provide many rewarding opportunities.

Career opportunities for marketing-management graduates include accounting, manufacturer’s representative, media sales representative, purchasing agent, department head, marketing research assistant, publicity manager, personnel supervisor, real estate salesperson, sales manager, retail store manager, resident buyer, retail management trainee, and others.

Program Goals:

• Training in marketing and management courses that will lead to completion of a certificate program or an Associate in Applied Science Degree program.

• Training in marketing and management courses that transfer to a four-year program.

• Training in marketing and management courses for personal enrichment.

• Training in marketing and management courses for job advancement.

• Customized training for business and industry.

Student Goals:

Students are expected to:

• Develop skills to attain an entry-level position in accounting, marketing, or management.

• Attain knowledge and skills to integrate technology into the workplace.

• Achieve the institutional general education goals.

• Enhance knowledge and skills of effective leadership.

• Possess the skills and motivation necessary to be a lifelong learner.

Certificate Program

Certificate Requirements:

16 credits completed in residence

2.00 (C) grade point average

33 total credits

General Education Requirements:

5 General Education Credits

Program Course Requirements: Credits

ACCT 102 Fundamentals of Accounting ................................ 3

ACCT 218 Computer Applications in Business ....................... 2

BUSN 120 Fundamentals of Business .................................. 3

COMM 110 Fundamentals of Public Speaking ...................... 3

ENGL 110 College Composition I ........................................ 3

ENGL 125 Introduction to Professional Writing ..................... 3

MATH 104 Finite Math ....................................................... 3

PSYC 100 Human Relations in Organizations ..................... 2

Elective credits from following list ...................................... 10

ACCT 200 Elements of Accounting I (3)

BADM 201 Principles of Marketing (3)

BADM 202 Principles of Management (3)

BADM 210 Advertising I (3)

BADM 212 Introduction to Advanced Advertising (2)

BADM 224 Management Information Systems (3)

BADM 240 Sales (2)

BADM 260 Principles of Retailing (3)

BADM 262 Retail Management (3)